What Works For You?

Part 3. Starting Your Own Business.

Before you can start building a Business Plan, you must, of course, have a definite idea of what your business is going to be.

I am astounded at the different reasons for which people come to me for help.

Some have a definite idea.

But you think you cannot move on, because you have no money, and how can you start without finance? This thought is fixed in your mind, and you believe you have no hope.

It’s not about the money (at first) – you should start from the very beginning. One step at a time. And see where it takes you.

Some seek help because for whatever reason, they cannot find a job.

You feel forced into thinking about starting your own business, and want to know how to go about it.

Wrong reason! You’ll never succeed if you’re full of negative thoughts… but even in this scenario, I can help you turn them around. While doing the exercise of researching for a business you think you might like to do, several clients have found suitable employment instead.

Others like the thought of having their own business

But they expect me to give them ideas of what might work.

You will have to help me, by finding the ideas which could work for you.


I love listening to people. Everyone is different, everyone has a story to tell, but…

Some people are easier to help than others.

Here are a few questions you could ask yourself:

  1. When you were young, just finished your education, with the world at your feet… given no barriers, what did you want to be?
  2. What are your hobbies? Music, sport, art, animals, figures, history, reading, walking – the list is endless. You are more likely to succeed, if you are passionate about what you are doing.
  3. What is your consuming desire in life? Don’t tell me it’s money. Tell me what you’d do with that money.

Lucky are those who can turn their hobby into a means of earning a living, and who love what they do.

You may have to compromise. You could look for a mundane job, possibly part-time, while you work on what you really want to do. You could find employment in the same field, which might lead to better things. At the very least, you will be lifted into positive thoughts and a pathway to follow.

There are several aids on the internet, which you can use to identify (or confirm) your strengths. On the National Careers Service website, there is a self-assessment test, called the Skills Health Check. They provide links for further exploration into suggested careers. You could also google “career assessment tools” and find one which suits you.


Some businesses start themselves.

o   I didn’t plan my first business, which was running a guest house in Kenya. I was a widow, with three small children. At first, I just found a couple of paying guests to help with the rent. Then I bought a larger property, and expanded. But I still had to go out part-time temping to make ends meet.

o   I wrote short stories and articles for local magazines and newspapers. I even had a newspaper column for two years. I had to be firm when it came to payment, and refused to continue if no cheque was forthcoming.

o   I started a riding school. I have been horse-mad all my life, and I taught at Pony Club. But it was necessary for the children’s ponies to earn their keep. I ended up providing regular lessons for children from two boarding schools. By insisting on down-payments at the beginning of every term, I eased the burden of paying my children’s education. In Kenya there was no State education.

Then I took a job. Being an expatriate without a work permit, I could only work for the diplomatic community. I ended up as a Personal Assistant, monitoring aid packages for the European Economic Community. A deadly job. The only way out I could think of was to gain a qualification acceptable to the Kenya Immigration authorities, and start my own business. So I did.

After four years of distance education, I ended up with an Australian B(Bus) degree majoring in End User Computing and Human Resource Management. Halfway through the course, I applied for a self-employed work permit as a Management Consultant, and succeeded. I gave in my notice to the EEC.

The professional nature of my work fortunately did not require initial funding (although I had invested over £4,000 in my education), and the only documentation I had to produce was a comprehensive statement to the Kenyan authorities justifying my intentions and outlining my services. A very mini plan.

In those days (the 1990’s), I had never heard of a business plan. But looking back, I guess I went through all the stages at one time or another. Most people with a burning desire to succeed will instinctively do the same, as I have found during my mentoring work.

Clients often ask me if I think their business will work. My answer is always the same.

“If you really want to succeed, then your business will prosper.”

Nowadays, a written Business Plan is necessary for you to gain credibility, and to give yourself a chance to obtain funding, if needed. Here in the UK, you have to tell the Inland Revenue what you expect to earn in the first year of trading. For this, you need a Plan!Regulations of countries differ, but the general principles of forming a Plan are the same.

I may appear to be waffling, but this preamble is necessary to set the scene. In the next section, we will get down to the serious business of drawing up a written Plan.

Meanwhile, if you wish to have a taste of what is in store for you, and experience in advance the importance and subtlety of marketing (which is the backbone of any business), I suggest you search for somebody in your field of enterprise, and subscribe to their Newsletter. Study it, and learn from it.  Is it interesting and informative? Would you look forward to the next issue? How is it structured?

My own Newsletter comes out monthly, and I am always on the lookout for ideas from fellow authors. You might like to sign up for it HERE.



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Launch party for Never on a Saturday

Ailsa is a character – and a good friend. And Sue Barnard is also my Editor! Her books are must-reads.

The Bingergread Cottage

Hello Sue, Hello Guests!

Thank you for inviting us over for your launch party. We wish this book as much success as all your other ones,which we loved.

Us? Well, I’ve brought two lovers from my own books Alchemy and Shaman’s Drum. They were fascinated by the idea of love across time. Let me introduce them to you….

IAMO Greetings, Readers and Scribes. I am Iamo a priest of the Mother Goddess who happens to go adventuring, much against my better judgement, to fight demons. I love reading. I studied Ancient and Modern Religions at University under Professor Adrian Oliver. Scribe Sue is a good friend of our Scribe Ailsa so I have met her several times and stand in awe of her enormous knowledge of so many things.

RIGA Wotcher. I’m a Black Shaman Assassin (no, not a rare job for a woman in our day) so Iamo and…

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The Power of Dreaming

Are you the right sort of person to have your own business?

Only you can answer that question. But here are some pointers to help towards a decision.

Running your business is scary. It’s not like having a job, with set hours and a set pay package with annual holidays. The buck stops with you. If something doesn’t work, it’s your fault. And if you earn less than planned, you only have yourself to blame.

If you’re thinking of going it alone because you will be master (or mistress) of your own time, I urge you to think three times: you will find yourself working long hours, with unbelievable extra stress. There will be so much to do and achieve on top of the ordinary demands of your personal life.

Business always has its ups and downs. It will take time to establish; some enterprises can be up and running quickly, but the majority will take two or three years to come to full fruition. I recommend taking part-time employment at first – or even volunteering opportunities, preferably in your field. You never know what might come from opening yourself out to help others, even if you’re only doing it because you cannot find gainful employment. You might like to check out a little story I wrote last year: https://jbwye.com/2016/01/22/do-people-matter/


I mentioned Dreaming in my first blog of this series.

This exercise is an important step, and sadly, in view of time constraints, I often have to leave it out in my mentoring work. I love helping people to dream in a constructive manner. I appreciate that some people are more natural dreamers than others, but I’m going to take you up this path anyway.

I want you to forget about your business idea (I will address this subject next time).

Think of yourself – your own personal aims and objectives. Life is easy when your business is booming. It is during the disheartening down periods – when your customers are few, your debts rising, nothing is going right – that you need to dig deep and answer the question that will inevitably crop up:

“Why Am I Doing This?”

It is to pre-empt this important question that the exercise of dreaming is vital.

It stands to reason that if you don’t know where you’re going – or why – you’ll never get there.

Forget About the Money

Your first step is to examine yourself. Forget about your business for a moment, and focus on your person needs and wants. Forget about the money – that is merely a means to an end. The important question is: what do you want to do with that money you hope to earn?

Everyone is Different.

If there were no barriers, what would you like to do, be or have? Feel free to let your hair down and your imagination run riot.

  • Want a home of your own? Most people would go for that. Where would it be – city, or country; how large/small would it be; a cottage, or a flat, or a country mansion with sweeping gardens. Look around you, do some research. Find something which takes your fancy, and picture yourself living there, the furniture you would have, what you would do with the garden. Then write down your plan:

o   Ask the price, in current day terms.

o   When would you want to buy it? (Here, a certain amount of realism is required). – In three years’ time (2020) or five years (2022), or even ten (2027)? It is important to write down the actual year.

o   Then do your sums. Divide the cost of the down-payment by the number of years you have set as your objective; then divide that sum by 12, and you have broken it down to a more feasible monthly figure.

And you can always change the Goalposts!

  • Or perhaps you might aim to go somewhere – travel abroad? Which country, which town, for how long; what time of year would you go; which year? Do your research, pour over the brochures, and divide the cost, in current terms, by the timescale. Write it all down.


  • Maybe you could do something for your family – like I did. I wanted to give my grandchildren the opportunity to broaden their minds, go travelling by themselves (or with a friend) in the period between leaving school and settling down. Have a gap year.

Pie in the Sky

Fifteen years ago, that seemed like pie in the sky. I was in a new country without a job, but I thought that £1,000 would be useful for each grandchild (and I have seven of them) when they reached a certain age bracket. I wrote it down, even though I had no idea how I was going to find the money. And, do you know – already five of them have claimed from the Granny Fund, which has grown with the years!

The secret is to build a list of ten dreams. Put a cost and a time frame for each. Prioritise them. Write them down, as I recommended for your Business Plan previously.

And then put the list in the bottom of your in-tray. Revise it at least once a year.

You’ll be surprised how many items you can cross off and add on over the years.

Another of my dreams those fifteen years ago, was to write a book, and have it accepted by a publisher. Impossible, I thought … but I am delighted to announce that I have since written three novels, the last of which will be launched on 30th March this year.

You can subscribe to my Newsletter HERE, to learn more.

See you in two weeks’ time, when we will return to the subject of a Business Plan, and the importance of identifying what you want to do, and how to do it.




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Mexico: the final solution

Don’t you just love this!

Tim's Blog

Here’s a bit of fun from Holmfirth Writer’s Group yesterday evening.  The starting point for our writing was a piece of paper on which were posted a selection of twenty-odd newspaper headlines.  One of these was “Mexico. The nightmare has begun.”  This felt like a bit of a gift, in the aftermath of the Trump inauguration.  So fast forward a few years, to a time when a new Mexican president is having to deal with the fallout of Mr Trump’s obsession with their mutual border ….

The President could tell from the look on her private secretary’s face that it was not good news.

“What is it this time, Gomez?  Let me guess. Now, it wouldn’t happen to be President Trump, by any chance, would it?”

The private secretary nodded. “We have new information from our intelligence services about his latest plans for the border.”

“Oh for God’s sake. Isn’t he satisfied…

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Three Things I’m Proud of.


Can’t help feeling proud – my little novella is just out in paperback format. Don’t you just love the cover? Go on – treat yourself! Here’s the link to amazon.uk  and amazon.com

And my two-volume African saga will soon be complete, with the launch of GRASS SHOOTS on 30th March. Don’t forget to look out for it on amazon! If you sign up to my irregular Newsletters, HERE, you won’t be left out.

Many apologies for this short post. Life seems to have caught up with me, while my husband, Roy – to whom I LIFT UP MY EYES is dedicated – is in hospital. He is no tecchie, eschews a kindle, and as soon as I get my hands on a “real” copy, he can read it for the first time!

Time gets very short while I try to jiggle with the multiple departments responsible for his multiple ailments, and attempt to convince our severely stretched local hospital that surely it is logical for him to remain in their care instead of sending him home, and back again, and again. And anyway, the physio, OT, and ultimately social care need to be involved to ensure all is as it should be at home…  Sorry – must fly!



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Going It Alone

You’re not Dragons’ Den material – yet.

You have the secret glimmer of an idea which just might turn into a brainwave. It’s been recurring in your mind and wont go away. The more you think of it, the more ideas and ways to go about it come to mind. Enthusiasm builds. You’re sure it would succeed.

If only… and then your heart takes a dive. This is all pie in the sky. It will never work, because you have no money. You’re deep in debt, life has kicked you in the teeth, you’re at rock bottom. Or you’ve tried so many different ideas which have come to nought, you wonder if you have the get-go to do it all over again.

It’s no use even dreaming…

Dreaming! That is the magic word!

I am in my mid seventies, and life has not been easy. But I can assure you from personal experience, that if you really want something, you can really have it. However long it takes. And it’s never too late to start.

You just need to know how to go about it, one step at a time.

Of course, not everybody is cut out to have their own business. But if you don’t think about it seriously, you’ll never know.

I’ve been a businesswoman most of my life, and for the past fifteen years my business has been to mentor people who want to start their own. I introduce them to business planning. A business plan is dynamic, it never ends. It can be done in any order. It should be re-visited at least once a year. And it is no use “having it in your head.” It must be written down as a formal document. There is an amazing finality and power in committing something to paper.

I love my work so much, that when I could no longer be paid for my services, I opted to do it voluntarily. In the dark of the night an idea has just blossomed:

  1. Are you wondering if you’re the right sort of person to have your own business?
  2. Do you have a business idea?
  3. Want to teach yourself how to clamber onto the first rung?

Then come with me! Follow my blog, and I’ll see you next Tuesday.



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Another One Bites The Dust

And thank goodness! Roll on 2017. The last year is best forgotten for a myriad of reasons.

But… there have been some compensations in 2016 amidst the predomination of matters medical in our lives.

Four good friends hosted me on their blogs during the year, (I must make a new resolution to accept more invitations in future). And the content reveals a pretty accurate picture of what happened to me in the past year.

O'Brien Creek

Thank you Lela Markham, the aurorawatcher from Alaska, for having me last April, and posing some interesting questions: http://aurorawatcherak.wordpress.com/2016/04/27/a-visit-with-jane-bwye/

In June I visited two fellow authors from Crooked Cat Books:

Letters from Elsewhere

Miriam Drori invited me to her tumbling-down wall, with a challenge to speak as Charles Omari Ondiek. If you want to know more about him, head off to her blog: http://miriamdrori.com/2016/06/24/letters-from-elsewhere-charles-omari-ondiek/

African dancer

And no year is complete without exchanging visits with my lovely friend in France, Ailsa Abraham, who is also launching a new book in 2017. Dont miss it. We had a cosy virtual chat at her Bingerbread Cottage. http://ailsaabraham.com/2016/06/07/bwye-for-now/

Finally, in July, I was privileged to meet up with my favourite historian, Tim Taylor. I just love his books. http://timwordsblog.wordpress.com/2016/07/15/welcome-jane/



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