Over the past few weeks you will have followed my diary of a visit to Kenya made earlier this year. I met some enterprising women there, who run and finance their businesses in an unusual way.

It’s now time to take a short break and introduce you to my new venture. The subject of the book is self-evident. It will have a Foreword written by Christine Ewbank, CEO and past President of the Eastbourne Chamber of Commerce.

It is a general step-by-step handbook to keep beside you, which uses stories based on true experience to illustrate different scenarios. Most of it is just old-fashioned common sense, but when you start a new venture, common sense seems to go out of the window. This guide will help you focus on making your new business a success.

It is an introduction to the basics of business planning, which will effectively segue into advanced models when your business is ready for expansion.

It contains Appendices of templates to assist with research and marketing, and there are step by step Instructions for use of a downloadable “What-if” Analysis comprising annual Sales and Cash-flow Forecasts, linked to a projected Profit & Loss Account.

You may be thinking of starting a new business, or you may know someone who might thank you for this little gift.

Pre-orders are now being taken on Amazon, and you are encouraged to take advantage of the pre-order price of £0.99 or $0.99

Amazon link to GOING IT ALONE

Next week, I’ll be back in Kenya with a continuation of my diary. See you then!